First, let’s understand what SEO is. SEO stands for Search Engine Optimization, and local SEO means optimizing the local listing of your page or website on search engines for a specific area. In this, we inform the search engine that my business is a local business limited to a specific local area; therefore, my visibility should be customized to show my audience. This is basically for a local business whose audience reach is limited to a specific distance or service area.
The use of local SEO is primarily seen in the optimization of Google Business Profiles. Here, we essentially provide our business name, address, and contact number for our target audience and the search engine. While SEO focuses primarily on building backlinks, local SEO focuses entirely on creating a NAP-based profile on local marketplace websites for the local business. Google Business Profile optimization is an important part of local SEO because the listing of Google Business Profiles appears first in every local search. This presents a significant opportunity for local business owners. Google Business Profile offers the option to list the business name, phone number, address, website, and products and services, which is very helpful for local business owners. Creating this is completely free.
According to skilled and expert marketers at ShastraTech, a Varanasi-based digital marketing and local SEO service providing company, local SEO is a useful activity for local businesses through which local business owners can effectively “book a daily free ticket” for their business and attract customers. This can be beneficial for all kinds of customers, such as any type of specialist doctor like skin specialists, neurologists, ophthalmologists, or dentists, as well as electricians, plumbers, etc.
Additionally, Digital Ajit, one of Varanasi’s most experienced and certified local SEO professionals, mentioned that by regularly updating the Google Business Profile and accurately inputting all profile information, one can improve their business ranking.
To perform local SEO, you must choose a specific area and create your website and infographic posts based on that area. Social media is also very helpful in this regard.